SVP, Marketing and Sales, Sonata Senior Living
Winter Park, Florida
Christina is a 30-year advertising and marketing veteran with experience working on some of the most recognized brands in the world, including The Ford Motor Company, The Walt Disney Company, Universal Parks and Resorts, State Farm Insurance, and Arnold Palmer Enterprises. Over the past several years, her marketing focus has shifted to directing healthcare and population health marketing programs for large healthcare systems, clinical trial organizations, and the senior living industry. Today, as the CEO and Chief Marketer of Brand Hum, a marketing consulting firm located in Orlando, Florida, she helps organizations redefine their marketing programs to deliver inspired results. She holds a BA from Purdue University, where she sits on the advisory board for the LAMB School of Communications. She also holds an MBA from Rollins College’s prestigious Crummer Graduate School of Business.
Christina is passionate about working with mission-driven organizations where she can help make “the world a better place.” She became aware of the Sudden Cardiac Arrest Foundation after the husband of a dear friend and former colleague suffered a sudden cardiac arrest and survived. Since then, she has participated in sudden cardiac awareness events and has become CPR certified.
In her spare time, Christina spends time with her husband Tom and two sons, Shaun and Ryan.