When most people think of October, they think pink. People everywhere know that October is breast cancer awareness month. About 40,000 women in the U.S. are expected to die from breast cancer in 2014, although fortunately death rates have been decreasing since 1989—largely because of increased awareness, earlier detection through screening, and treatment advances.
But how many people know that October is also National Sudden Cardiac Arrest Awareness Month? Nearly 400,000 people will die from sudden unexpected cardiac arrest outside hospitals in 2014, but most people have never even heard of the deadly condition.
Maybe we, as a nation, should also be thinking red. Maybe there is room another cause, like “Red October.”
Let’s learn from breast cancer awareness advocates. Let’s work together to increase awareness about sudden cardiac arrest, improve early detection efforts, and educate the public about its vital role in saving lives through CPR and use of automated external defibrillators (AEDs).
What are you doing to raise awareness about sudden cardiac arrest and save lives this October?
Call to Action
Learn CPR and how to use an AED and share your knowledge with others. Promote the deployment of AEDs. Submit a letter to the editor of a local newspaper to help raise awareness in your community. You can make a difference.