Archive - Jan 7, 2012 - SCA Article

Archive - Jan 7, 2012 - SCA Article

Date

Using Humor to Raise Awareness

The British Heart Foundation has released a new video to raise awareness about sudden cardiac arrest (SCA). It features celebrity Vinnie Jones, who shows how hard and fast "Hands-only CPR" to the beat of Stayin' Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. The Hollywood hardman stars in a British Heart Foundation TV advertisement urging laypersons to provide CPR in an emergency. Bystander intervention with CPR and the use of AEDs can double the chances of survival.

This year, Hollywood hard man Vinnie Jones has revealed there’s a compassionate heart beneath his tough exterior.

The menacing movie star is starring in TV advertisements urging bystanders to adopt a slightly new approach when resuscitating victims of sudden cardiac arrest (SCA).

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The mission of the Sudden Cardiac Arrest (SCA) Foundation is to prevent death and disability from sudden cardiac arrest. The vision of the SCA Foundation is to increase awareness about sudden cardiac arrest and influence attitudinal and behavioral changes that will reduce mortality and morbidity from SCA.

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